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About Us

CHARIS EXCEL

Meet The Founder

Meet the Founder Charis Excel is the brainchild of Maame Adwoa Asantewa Dotcher, a passionate entrepreneur who saw a gap in the beauty industry. Her journey began when she transitioned from relaxed to natural hair and struggled to find products that effectively detangled and nourished her hair. She also faced persistent skin issues, which led her to extensive research and product formulation.

Determined to provide safe and effective solutions, she developed her first product—a Clarifying Shampoo—which worked wonders for her hair. This success fueled her desire to create more high-quality, natural alternatives for both hair and skin. Through professional learning and hands-on experience, she mastered the art of formulating premium herbal-based products, leading to the birth of Charis Excel.

This success fueled her desire to create more high-quality, natural alternatives for both hair and skin. Through professional learning and hands-on experience, she mastered the art of formulating premium herbal-based products, leading to the birth of Charis Excel.

What We Offer

Our product line is designed to cater to babies, kids, teens, and adults. Whether you need a solution for hair growth, scalp treatment, detangling, styling, or skin rejuvenation, Charis Excel has the perfect product for you.

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About Charis Excel

Charis Excel is a Ghana-based manufacturer of natural hair and skincare products, catering to all hair types—including loose natural, locs, relaxed, and texturized hair—as well as all skin types. Established in April 2017, Charis Excel takes pride in using the finest natural ingredients, including plant oils, butters, and botanical extracts, to create high-quality, effective products.

Our haircare line is designed to promote fast hair growth by ensuring maximum length retention, making detangling stress-free, and treating issues such as dandruff, itchy scalp, dryness, and flakiness. Our styling products help customers achieve beautiful, well-groomed hair effortlessly. In addition, our skincare range focuses on achieving clear, blemish-free, and naturally glowing skin.

At Charis Excel, we cater to all age groups—babies, kids, teens, and adults—providing trusted solutions for mothers and their children’s hair and skin needs. Our products have been tested and approved by the Food and Drugs Authority and are produced under strict hygienic conditions to ensure safety and effectiveness.

Attractive dark skinned young woman with curly Afro hairstyle looking out through window.

Why Choose Charis Excel?

Quality You Can Trust – Every ingredient is carefully selected for maximum effectiveness.
Customer Satisfaction – We listen to our customers and continuously improve based on feedback and reviews.
Affordability & Availability – Premium quality doesn’t have to be expensive. We offer affordable products that are easily accessible both in stores and online.
Pure & Natural Formulations – Our products are free from harmful chemicals, making them safe for all hair and skin types.

Join the Charis Excel Family

We believe that everyone deserves to feel confident in their natural beauty. Whether you’re on a hair growth journey or aiming for flawless skin, Charis Excel is here to help you achieve real results.

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Our Brand Values

At Charis Excel, we are committed to delivering excellence through our core values, which define who we are and guide everything we do.

Customer Satisfaction

Our customers are at the heart of our brand. Every product is made with their needs in mind, and our goal is to not only meet but exceed their expectations.

Customer Feedback & Improvement

Every review and piece of feedback is valuable to us. We carefully listen, address concerns, and use this input to refine our products and services, ensuring we always offer the best.

Quality

We continuously explore new ideas, ingredients, and processes to improve our products and provide even better solutions for our customers.

Sustainability

We are committed to producing our products responsibly—without harming people, animals, or the environment. Our processes are designed to be eco-friendly and safe.

Attractive dark skinned young woman with curly Afro hairstyle looking out through window.

Our Story

Charis Excel was founded with a deep love for natural beauty and a strong desire to solve common hair and skin challenges. 

We understand the struggle of managing natural, relaxed, locs, or texturized hair, as well as the frustration of dealing with acne, blemishes, and dry skin. 

 

That’s why we carefully develop our products using the finest plant oils, butters, and botanical extracts ensuring quality, safety, and effectiveness for all hair and skin types.

 

Since our launch in April 2017 in Ghana, we have been dedicated to helping individuals achieve fast hair growth, healthy scalp conditions, and clear, glowing skin. All our products are FDA-approved and made under strict hygienic conditions, guaranteeing you only the best.

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Our Mission & What Drives Us

At Charis Excel, our mission is to formulate some of the purest and most effective natural herbal hair and skincare products. We blend traditional wisdom with modern scientific techniques to create products that truly work.

What Drives Us

A Strong Desire to Make an Impact

After our founder developed her first set of products, the results were life-changing—not just for her, but for those who tried them. This inspired us to share our solutions with the world and help others achieve the same success.

Helping People Care for Their Hair

Many people, especially those with loose natural hair or locs, struggle with growth, management, and daily care. Our highly effective natural hair products are designed to make hair care easier, healthier, and more enjoyable.

Providing Solutions for Skin Challenges

Our founder personally battled acne from adolescence. After formulating skincare products to solve her own skin issues, she finally saw real results. This fueled her passion to help others achieve clear, healthy, and flawless skin.

What Sets Charis Excel Apart?

At Charis Excel, we go beyond selling hair and skincare products—we create an experience that keeps our customers coming back. Here’s what makes us different from the rest:

1. Understanding & Educating Our Customers

We don’t just sell products; we educate and connect with our audience. Through blog posts, videos, podcasts, and social media content, we address real hair and skin concerns, building trust and credibility. This not only helps customers make informed choices but also strengthens our brand’s reputation over time.

2. A Great Shopping Experience

Customer satisfaction is at the heart of our business. We provide fast, responsive, and helpful customer service, ensuring every concern is addressed promptly. We also show appreciation through value-added gifts like detangling combs, brushes, hairbands, and bonnets for those who purchase our Adult Set, Baby Set, Premium Gift Pack, and other packages. This extra touch makes customers feel valued and encourages repeat purchases.

3. Convenience at Every Step

We make buying our products easy and hassle-free. Whether customers prefer shopping in a physical store or ordering online for home delivery, we ensure accessibility and a smooth purchasing process.

4. Innovation & Improvement

We don’t settle for the ordinary. We are always looking for new technologies and improved formulations to enhance our customers’ hair and skin experience. Our commitment to continuous improvement keeps us ahead in the beauty industry.

5. Keeping Our Promises

Trust is everything. If we promise a certain quality or result, we deliver—every time. This commitment to honesty and consistency has helped us build a loyal customer base that believes in our brand.

At Charis Excel, we don’t just sell products—we create an experience that empowers, nurtures, and delivers results. That’s what makes us different. “Your Natural Goodness.”

The Charis Excel Experience

At Charis Excel, our hair and skincare products are designed to do more than just nourish your hair and skin—we want you to feel confident, empowered, and beautiful every time you use them.

The Feelings We Evoke

  • Empowerment & Liberation – Embrace your natural beauty with products that truly work for you.
  • Acceptance & Belonging – Feel valued and celebrated just as you are.
  • Authentic Self-Expression – Let your hair and skin reflect the best version of you.
  • Feeling Desired & Attractive – Look in the mirror and love what you see.
  • Enhanced Femininity – Radiate softness, elegance, and confidence.

How We Want to Be Perceived

  • Quality – Every product is carefully crafted to be effective and deliver real results.
  • Affordable – We offer high-value products at prices that make beauty accessible to everyone.
  • Natural – Packed with the finest plant-based ingredients for a pure and nourishing experience.
  • Safe & Chemical-Free – Free from harmful toxins, ensuring long-term health and wellness.
  • Enhanced Femininity – Radiate softness, elegance, and confidence.

Our Unique Selling Proposition (USP)

At Charis Excel, our commitment to quality and safety sets us apart.

QUALITY & SAFETY

We create high-quality hair and skincare products that deliver real results. Every ingredient is carefully selected to ensure it is safe, effective, and suitable for all hair and skin types. Whether you have loose natural hair, locs, relaxed hair, or sensitive skin, our products are designed to nourish, protect, and enhance your natural beauty—without compromise.

With Charis Excel, you get products that do exactly what they promise, using only the finest natural ingredients. Your Natural Goodness.

Our Core Message

For Skin Products:

Pamper Your Skin, Pamper Yourself.
 Your skin deserves the best. Our natural skincare products are made with safe, high-quality ingredients to enhance your natural beauty and give you a glow like never before. With Charis Excel, healthy, radiant skin is within reach.

For Hair Products:

Let Your Hair Do the Talking.
 Struggling with hair care? Whether you’re unhappy with your hair’s appearance or finding it hard to manage, Charis Excel has the perfect solution. Our highly effective, natural hair care products will make caring for your hair (and your kids’ hair) easy—so you can look and feel your best every day.

The Results You Get with Charis Excel

Our natural hair and skincare products are designed to give real, visible results for our customers in Ghana and beyond.

The Feelings We Evoke

  • Visible hair growth with consistent use.
  • Thicker, fuller hair that looks and feels healthier.
  • Easier hair management—no more struggles or wasted time.
  • Goodbye to dandruff and itchy scalp for a clean, fresh feel
  • Long-lasting hairstyles that stay neat for longer.
  • Stress-free detangling, making wash days easier than ever.

For Skin:

  • Faded acne scars for a clearer complexion.
  • Tighter pores and smoother skin for a fresh look.
  • Flawless, youthful skin, free from acne and blemishes.
  • Deeply moisturized, healthy skin that glows naturally.

With Charis Excel, you don’t just use products—you see and feel the difference!

Challenges Our Products Solve

Our ideal customers in Ghana face common hair and skin concerns, and Charis Excel provides the right solutions to help them achieve their beauty goals.

For Hair:

  • Struggling with detangling? Our products make it easy and painless.
  • Hair breakage? We help str engthen and retain length.
  • No visible growth? Our formulas boost hair growth naturally.
  • Dandruff and itchy scalp? Say goodbye to flakes and irritation.
  • Dry hair that won’t absorb moisture? Our products deeply hydrate and nourish.
  • Hair still feels dirty after shampooing? Our clarifying formulas ensure a thorough cleanse.
  • Tangled hair? We smooth and soften for easy styling.
  • Styling products don’t hold? Our solutions keep hairstyles neat for longer.
  • Want thicker, fuller hair? We help improve hair density over time.

For Skin:

  • Dark spots won’t fade? Our products work to even out skin tone.
  • Constant acne breakouts? We help clear and prevent new pimples.
  • Struggling with face and body acne? Our formulas fight acne from the root.
  • Dreaming of glowing, flawless skin? We help you achieve it naturally.
  • Dry, dull skin? Our products restore deep moisture and hydration.
  • Blemishes won’t go away? We provide gentle but effective solutions.
  • Want youthful, smooth skin? Our skincare helps tighten and refresh.

What Our Ideal Customer Values

Our natural hair and skincare products are designed to give real, visible results for our customers in Ghana and beyond.

The Feelings We Evoke

  • Quality – They want products that actually work.
  • Attractive Packaging – They appreciate well-presented items
  • Affordability – They expect great results at a reasonable price.
  • Excellent Customer Service – They value quick, helpful responses.
  • Product Availability – They need to know they can repurchase anytime.

Why Customers Might Not Buy

  • Faded acne scars for a clearer complexion.
  • High Prices – If they can’t afford it or don’t see the value.
  • Product Doesn’t Address Their Needs – If it doesn’t solve their specific problem.
  • Slow Issue Resolution – If complaints or concerns aren’t handled promptly.
  • Inconsistent Stock – If they worry the product won’t be available long-term.

With Charis Excel, customers get reliable, high-quality, and effective natural beauty solutions—with excellent service to match!

For online transactions,

Charis Excel will accept the following payment methods:

 

1. Mobile Money Transfers
  • Supports major mobile money networks in Ghana (MTN MoMo, Vodafone Cash, AirtelTigo Money).
  • Fast, secure, and widely used by customers.
2. Bank Transfers
    • Customers can make payments directly to Charis Excel’s bank account.
    • Ideal for bulk orders or customers who prefer traditional banking.

Contact Us

If you have any question, please contact us at info@charisexcel.com

Call/WhatsApp

+233 553241226

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Store Location

Nii Haruna Quaye Street, Accra, Ghana

Open Hours

Monday – Saturday: 8:00 am – 4:00pm

Sunday: Close

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